The mobility needs of families are not limited to adults. Today's fathers not only want a comfortable car for urban transportation, but also a fun, safe and practical means of transportation for their children. Fiat has designed a new promotional campaign based on this insight: “Cars for dads, scooters for kids.” As part of the campaign, fathers who buy a zero kilometer car from FIAT are rewarded with a FIAT Kids Scooter specially developed for their children. This scooter is designed with the same understanding of comfort and safety as FIAT cars.
The product facilitates the daily life of families living in the city with its 2-wheel balance system, bearing steering structure that provides smooth turning, rear brake support and foldable compact design.